What are exact match domains?
Exact Match Domains or EMD for short are domain names that match your topic exactly. For example, if you want to start a blog about “polar bears”, the exact match .com domain would be www.polarbears.com.
Why are EMDs valuable?
Well, exact match domains have marketing and search engine optimization (SEO) value making them ideal in some situations. Let’s say you wanted to get a personal loan, wouldn’t a website called www.personalloans.com be of interest to you? It’s memorable, gives authority, and has natural direct traffic from people wanting a personal loan.
In terms of SEO, search engines such and Google, Yahoo, and Bing gives EMDs a certain amount of brownie points in search rankings for the keyword term “personal loans”. That is, with a little work, you can get this website to rank #1 for this keyword. This makes EMDs very valuable. In fact, personalloans.com sold for 1,000,000 dollars this year!
This is a tough question to answer and to be honest, I don’t have an exact formula for you. Instead, I can give you an idea of how I like to choose a domain name.
The first question I ask myself is “what am I going to use this domain name for?”. For general purpose domains where the blog doesn’t have a specific keyword I’m focusing on, I like to go with a memorable .com domain name that has reference to your blog topics. For example, mominla.com is memorable (i think) and has “mom” in the domain since it’s a mom blog. To see if a certain domain name exist, goto Godaddy.com and enter your the domain name into the search box.
If you plan on starting your own blog or website, you’ll need to register your own domain name and purchase a web hosting plan. Web hosting companies rent you space on their web servers (just a fancy name for a computer setup for serving websites) so you can place your data on them for the public to see. While starting a website in the past may take technical knowledge and expertise, starting a website nowadays is quite easy and straight forward. The control panels for most web hosting providers are very user friendly.
One of the questions I get asked all the time is if it is possible to host a website on an ordinary home desktop computer. My answer is always yes and no. While it is possible to do so, I never suggest doing so. This is because it’s complicated to set this up and it’s just no worth having your computer on 24 hours a day, 7 days a week. Just leave it to experts to host your websites usually in large data centers in the middle of America. There are network experts there monitoring the systems making sure things work flawlessly.